Ultra acquires 80 children films' titles from CSFI

Ultra Media has acquired 80 film titles from the Children's Film Society of India for global distribution, keeping in view the growing overseas demand of children's films.
These films, which are across various genres and languages, will be marketed and distributed both in India and overseas and the titles will be distributed in the Home Video, Direct to Home, Cable TV and Broadband, Terrestrial, Digital and Mobile & other emerging media platforms, Ultra Media and Entertainment CEO Sushilkumar Agrawal said.
These films will also be dubbed and subtitled in local global languages, wherever the need be.
"A children's film subject generally is just so universal in nature that it can be followed by audience all over the world very easily. The dubbing and subtitling of these films further will make it easier for them to connect and also relate to the Indian culture and ethos shown in these films strongly," Agrawal told reporters here.

"Globally children's films has always been an ignored genre. With this initiative, we are just trying to make the Indian films made on these subjects reach as far and wide as possible," he said.
"We had also acquired and distributed highly acclaimed film 'I am Kalam.' The film along with being a great hit in theatres has also been screened in more than 60 international film festivals, winning 21 international and one national award," he said.