Urus to drive future growth of Lamborghini in India

Italian super sports car maker Lamborghini expects its premium luxury SUV Urus to drive future growth in India with the model accounting for 50 per cent of its sales in the country, a senior company official said.

The company, which delivered its 50th Urus in India last year, has an eight-month waiting period on the model at present.

"Urus is playing a big role and is contributing 50 per cent of our business. Order bank is still very healthy for the car," Lamborghini India Head Sharad Agarwal told PTI.

He further said, "Our future growth in India will also be largely driven by Urus while sportscar will remain at the core of our operations."
Explaining why the Urus will become the mainstay for Lamborghini in India, Agarwal said, "We have not seen the sports car segment growing at a very fast pace. Urus is helping us bring new customers from premium luxury sedans and SUVs, customers who were not earlier in super luxury segment."
Reflecting on how well has Urus been received in India, Agarwal said, "The model is still on eight months waiting period. In 2019 we delivered the 50th Urus in India, in flat one year of sales of the car, which means we were delivering one Urus every week in its first year of sales in India. That's a big achievement in super luxury segment."