In its complaint, the Federal Trade Commission (FTC) alleged that scammers sent unwanted text messages to consumers, many of whom had to pay for receiving the texts.
The messages promised consumers free gifts or prizes, including gift cards worth USD 1,000 to major retailers such as Best Buy, Walmart and Target.
The FTC filed a complaint in this regard with the US District Court for the Northern District of Illinois against several overseas companies and individuals including Pune-based Revenue Path E-Consulting and its CEO Sarita Somani.
As such it sought injunctions against the defendants preventing them from continuing their alleged deceptive and unfair practices as well as requiring them to pay monetary relief.
According to the complaint, when consumers followed the links included in the unwanted messages, they were directed to sites that collected a substantial amount of personal information, including in some instances health information, before being allowed to continue towards receiving the supposed gift cards.
The Commission alleges that in addition to selling the information for marketing purposes, the defendants also made unwanted automated telemarketing calls to consumers selling products such as home security, satellite television and travel services.
Once consumers entered their personal information, they were directed to another site and told they would have to participate in a number of "offers" to be eligible for their gift card.
In some cases, consumers were obligated to sign up for as many as 13 of the offers.
In other cases, they required consumers to submit applications for credit that would be reflected in their credit reports and possibly affect their credit score.
In most, if not all, instances, it would be impossible for a consumer to receive the allegedly "free" merchandise without spending money, FTC said in its complaint.
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