The fund will help the company further expand its reach and offer its clients more innovative solutions, a company release said today.
Vantage Circle is an online platform that currently offers corporates such as Infosys, Wipro, HCL, Novartis and GE hand-picked shopping privileges from over 950 national and international brands.
"Vantage Circle has revolutionised the employee benefits system in India and is creating a win-win-win situation for the employees, the Corporates and the brands, while simultaneously enhancing its own sustainable business model," start-up investor Raghu Bathina said.
Brands are also excited to be on board as they reach their target customer with pin-point accuracy, added Neog.
Vantage Circle has the potential to tap a fast growing working demographic, and with its recommendation technology backed by high scale infrastructure, it aims to be the one-stop shop for employee privilege benefits, the release said.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
