Struggling to make a mark in India, German auto major Volkswagen (VW) is taking a localised approach to address high maintenance cost of its VW brand of vehicles that has been one of its biggest hurdles here.
The company said Monday it is introducing new schemes which will slash regular service cost by 24 per cent to 44 per cent across different models of the VW brand.
"The brand (VW) has been taking conscious efforts towards addressing its key requirement of the customer -- high maintenance costs," Volkswagen Passenger Cars Director Steffen Knapp said in a statement.
By adopting an India-centric approach, he said, "there's been an overall reduction in the total cost of ownership while retaining the same quality, safety and value-for-money proposition that is expected of a Volkswagen."
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