Volkswagen hands over regional responsibility to brands

Image
Reuters BERLIN
Last Updated : Jun 22 2018 | 3:15 PM IST

BERLIN (Reuters) - Volkswagen AG on Friday said it is handing responsibility for managing regions to its different brands as part of a broader strategic overhaul to decentralise power at the Wolfsburg-based car and truck maker.

Chief Executive Herbert Diess, who took over in April, has embarked on a shake-up of the corporate structure at Europe's largest carmaker to slim down the company and boost its brands.

"We are spreading responsibility across several shoulders, we are making Volkswagen faster, leaner and more efficient," Diess said in a statement on Friday.

Its core Volkswagen passenger car brand will take over responsibility for North America, South America and the Sub-Saharan region, while Audi will manage the Middle East and Asia.

Seat will handle the market in North Africa and Skoda will be responsible for Russia and India. China will remain under the remit of the Volkswagen group, the carmaker said.

In April, VW gave responsibility for group sales to Audi and production to the head of the Porsche brand. It has also bundled its luxury brands into a "super premium" cars division.

(Reporting by Caroline Copley; Editing by Tom Sims and Edward Taylor)

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jun 22 2018 | 3:03 PM IST

Next Story