Answers to the Strategist quiz (#499)

Strategy Quiz (#499) answers

1. By following brands like Sprint, Chipotle, Coca-Cola and Facebook, what has Verizon done for itself?

Established its own in-house creative advertising agency

2. In the early 1910s following a decline in important tariffs, President Woodrow Wilson proposed a special excise tax on __. Denmark had imposed a similar tax in the ’30s and repealed it in 2013. What was taxed?

Soft drinks or soda-based sweetened drinks

3. Who recently said this and for what, “I am reminded of President Lincoln’s remarks during the American Civil War: ‘We can succeed only by concert. It is not ‘can any of us imagine better?’ but, ‘can we all do better?’ The dogmas of the quiet past, are inadequate to the stormy present. The occasion is piled high with difficulty, and we must rise with the occasion. As our case is new, so we must think anew, act anew.”?

The CEO of Facebook, Marc Zuckerberg, while presenting a nearly 6,000-word manifesto on global community in which he addresses how his company will help build social infrastructure online and offline

4. In the 1930s this company was founded as Geophysical Service, an early provider of seismic exploration services to the petroleum industry. Later it reorganised itself into Coronado Corp, an oil company. During World War II, it expanded its services to include electronics for the US Army, Signal Corps, and the US Navy. It changed its name in 1951 and is known by the same name even today. Name the company.

Texas Instruments

5. Patchouli is a species of plant that is native to the tropics of Asia. The heavy and strong scent of patchouli has been used for centuries in perfumes and, more recently, in incense, insect repellents and alternative medicines. The word derives from the Tamil patchai for green and ellai for leaf. Connect this with Mattel’s Masters of the Universe line of toys.

In 1985 Mattel used patchouli oil in the plastic used to produce the action figure Stinkor in the Masters of the Universe line of toys. Stinkor is an anthropomorphic skunk who uses his stink (odour) as a weapon

6. These two rival companies first entered into an arrangement with the object of preserving each other’s sources of palm oil supply during the 1920s. Subsequently, this turned into a merger and resulted in a boom in palm oil production in Congo and the Solomon Islands. Name the two companies involved and the merged company’s current name.

Lever Brothers and Unie of Holland now known as Unilever

7. Which company uses the baseline: Drones anyone can fly?

The Chinese drone manufacturer Ehang. The first company in the world that has unveiled a drone capable of carrying a human passenger. Dubai will be the first nation to deploy them

8. Who recently said there should be a tax for every human job that is lost to a robot?

Bill Gates

9. Who are Saasy, Chatty, Codey, Einstein and Astro?

Mascots from Salesforce.com

10. Identify the brand and its founder from the logo below.

Clive Christian, a British designer best known for his designer kitchens and his creation of Clive Christian No. 1, the world’s most expensive perfume

There were 14 correct entries to quiz No 499. The winner is Ankita Das from Bhubaneswar