Making Money With Multimedia

Those were the days when you wanted to tell the world about your company, you paid for a little b/w ad in the local paper or splashed it, double-spread, in the fortnightly colour magazine. On those crucial meetings with prospective customers, you fished out a video cassette that was a cross between an ad-jingle on TV and a short capsule on the merits of the company. This was called the corporate presentation.

But if youre still living in those days and think an ad a day on the TV and a video film a week on the VCR makes you a hip company