If other cable companies back the format endorsed by TCI - also backed by Intel, Compaq and Lucent - broadcaster and television equipment companies could be forced to adopt requirements set by the PC industry as the digital format for next-generation television.
The cable companies deliver television signals to two-thirds of US households. Television maker and broadcaster backs a specification from the ATSC Advanced Television Systems Committee, using MPEG 2 and 18 digital formats to be decoded by television sets.
Compaq, Intel and Microsoft believe these are both too complex and not flexible enough and propose instead a lower resolution subset of the ATSC format for viewing pictures on computer monitors as well as television screens.
It also leaves room in the broadcast signal for the transmission of additional data that would enable supplementary information to be supplied in real time alongside television broadcasts. Microsoft calls this format, which really sacrifices the highest quality pictures for more flexible use of services, HD-Zero.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
