World Cup official anthem: Will Smith's 'Live It Up' fails to enthuse fans

Twitter users also asked how the song's Latin American feel fit in with the tournament's host country Russia

World Cup official anthem: Will Smith's Live it up fails to hit fans nerve
BS Web Team
Last Updated : May 27 2018 | 2:24 PM IST
Fifa has released their Official World Cup 2018 song, titled 'Live It Up', ahead of the tournament kick off in Russia next month. The song revealed on 25th May is available across multiple streaming platforms.

"One life, live it up"  is the central theme of the fast-paced dance tune. 'Live It Up' has been produced by DJ and songwriter Diplo and features Nicky Jam, Will Smith, and Kosovar singer Era Istrefi. 

Counted among one of the most awaited songs of 2018, Live It Up has failed in getting a welcome reception from the fans. People on Twitter are requesting Shakira for a new song. Some have even asked Fifa to change the song.

Others lament that they will stick to Somalian singer, K'Naan's - Wavin' Flag and Shakira's Waka Waka. Twitter users also asked how the song's Latin American feel fit in with the tournament's host country Russia. (Scroll down for the full song)


 The FIFA World Cup Official Music Video will be released on June 7. 



This week, Smith posted a clip of himself rapping in a music booth on his Instagram page titled “Gettin’ back in the studio. Just warmin’ Up”. Will Smith, Nicky Jam and Era Istrefi will perform "Live It Up" on July 15 final at Moscow's Luzhniki Stadium.


One subscription. Two world-class reads.

Already subscribed? Log in

Subscribe to read the full story →
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

Next Story