Airtel launches m-Commerce on voice

Telecom major Bharti Airtel today announced the launch of its m-Commerce service 'mChek on Airtel', which will allow its susbcribers to pay their Airtel mobile and fixed-line bills on the voice platform.

The service would also help in recharging Airtel mobile pre-paid and DTH accounts as well as Delhi-Gurgaon expressway toll tags through Interactive Voice Response (IVR).

The customer has to call 543219 to access the service, which is toll free, and this service ensures seamless and secure use of voice (IVR) for m-Commerce transactions for all Airtel mobile customers, Airtel said in a statement.

"There is a tremendous potential for voice enabled m- Commerce services in India and we are giving a huge thrust in this area. We believe that m-Commerce has the power to facilitate a paradigm shift in the way mobile users do commercial transactions and business in future," Bharti Airtel President (Mobile Services) Atul Bindal said.

To avail this service, Airtel customers have to call the number and create their own six-digit mChekPIN and link their VISA/Mastercard credit card and for later transactions, the subscriber needs to enter the PIN on their registered mobile number to authorise the transaction.