AirTel ties up with Maa TV for game show

AirTel, a leading cellular service provider, has tied up with popular Telugu television channel Maa TV, to bring to its customers in the state a live Tambola show 'AirTel Lakshadhikari'.

A special offer exclusively for AirTel customers on the occasion of Sankranti, the first show will go on air at 2 pm on January 15. From January 25, the live Tambola show will be beamed every Sunday at 3 pm on Maa TV. All that the customers need to do is send a SMS to the number 2566 and download a 15-digit Tambola ticket in a 5x3 matrix.

"AirTel is convinced that the customer's delight and value-added services will decide the market leadership. The new service will not only bring the fun game to his fingertips, but also gives him an opportunity to win prizes," said K Srinivas, the chief operation officer of Bharti Mobile Limited.

"Five prizes are in the offing on each show including Rs 60,000 for a full house ticket, Rs 10,000 each for the first, second and third rows, and Rs 10,000 for the jaldi five category. Every week, a celebrity will be invited for an interview and for drawing the numbers on the show during the designated telecast time. Airtel customers can download any number of Tambola tickets," he added.