Asia-Pacific green IT mart to cross Rs 9k crore by 2011

Green IT services market in the Asia Pacific region (excluding Japan) will grow to $2 billion (around Rs 9,400 crore) by 2011 from $251 million (around Rs 1,180 crore) in 2007 — a CAGR of 68.5 per cent, according to a Springboard Research report.

Australia represents the largest opportunity and is the key market in the APAC green IT Services space, while India and China are growing at a faster CAGR than Australia, but from a lower base.

The report titled ‘Asia Pacific Green IT Services Market – The Budding Greens’ notes that while infrastructure services comprise the largest market component with 58 per cent share in 2007, consulting services — which are highly significant in the Green IT services marketplace — will reach $546 million (around Rs 2,560 crore) in 2011.

“Vendors should ensure that their green IT solutions are more than window dressing of existing solutions. Green IT adoption will not go into the mainstream until they showcase clear cost savings and a transformational outcome to the enterprise users,” said Phil Hassey, Vice-President of Services at Springboard Research.

The report also reveals that the key areas of interest in Green IT services are virtualisation, data centre management, recycling and enterprise-wide green IT strategies.

Further, it states that although the vendor leadership is still not clear given the embryonic nature of the market, it is clear that HP (with EDS) and IBM have had success in developing and launching end-to-end solutions in the marketplace. In terms of speed of developing solutions, the other players are Dell, VMWare and Microsoft.