Atlanta Healthcare launches military grade anti-pollution masks in India

Aims to strengthen Atlanta Healthcare 's presence in air purification space

Atlanta Healthcare launches military grade anti-pollution masks in India
Niharika Sharma New Delhi
Last Updated : Aug 26 2016 | 1:58 PM IST
Atlanta Healthcare in partnership with the UK's Cambridge Mask Company, have launched the military grade anti-pollution Atlanta Healthcare cambridge mask for the Indian market. The move aims to strengthen Atlanta Healthcare 's presence in air purification space. 

The newly launched mask use military grade technology giving protection against dust pollution up to the level of 0.3 micron, gas pollution and nearly 100% of viruses and bacteria. The mask comes with the three layers of protection. 

The primary filter layer has been designed to eliminate dust particles. The second layer, three-ply micro particulate layer will block the particulate pollution such as PM2.5. The third and final layer, military grade carbon layer is made from a 100% activated carbon cloth, originally invented by the UK Ministry of Defence and comprimises of a series of activated carbon filaments, each about 2,000 nanometers in diameter. 

Priced at Rs 1,799 (for no valve),  Rs 1,999 (for one valve) and for Rs 2,199 (for second valve), the mask will be available in the chemist shops and in the major hospitals. Also customers can buy it from the e-commerce firms such as Amazon, Snapdeal and Paytm. 

Speaking at the launch, Vibhor Jain, chief executive, Atlanta Healthcare, said: "This move will allow us to venture into a wider community and expand our customers base in the country. We are very careful in choosing partners, who can seamlessly reflect our brand and Cambridge Mask Company accurately shares our belief in honesty, quality and service."
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First Published: Aug 26 2016 | 1:15 PM IST

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