| My FX is a unique network feature that replaces the standard ring-back tones with any sound effect the subscriber chooses using a simple, multi-criteria customisation process. |
| Now BPL Mobile subscribers (both prepaid and postpaid) can assign a My FX (CRT) in the form of a normal ring tone, music clips, sound effects, jokes, news, personal voice or combination of these. |
| Mohamed Saleem, chief operating officer (south), BPL Mobile, said in a press release, "At present, the VAS (value added services) segment constitutes about 13 per cent of our revenue. With the launch of My FX and other VAS to follow, we expect the revenue contribution of VAS to perk up to 20 per cent." |
| A monthly subscription charge of Rs 30 will be levied for activation besides Rs 15 for every download. |
| Over four lakh BPL Mobile subscribers in Tamil Nadu would now enjoy BPL Mobile's latest generation network feature to decide what a caller will hear during interconnection instead of the regular electronic call tone. |
| BPL Mobile has over 2 million subscribers across 209 cities and has its presence in Mumbai, Maharashtra, Kerala, Tamil Nadu, Pondicherry and Goa. |
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%