BPO-moving up the value chain

 The concept of business process outsourcing (BPO) typically conjures up images of inexpensively hired college graduates dialing away at call centers in India, Singapore or the Philippines.

 It suggests software engineers rewriting arcane code in a technology park office in Bangalore, Beijing or some other city in the developing world for a fraction of the salary that their U.S. counterparts might earn for similar work.

 That picture is now changing, as providers of BPO services move beyond call centres and routine data-crunching tasks toward higher-end services.

 Among this emerging group of BPO firms is Evalueserve, which is headquartered in Bermuda and has its main operational centre in Gurgaon, some 10 miles outside New Delhi, India