eInfochips launches new surveillance camera

eInfochips, an Ahmedabad-based chip and product design services company, today launched what it claims to be world's most advanced intelligent IP surveillance camera, IPNetCam.

The chip company has prepared a surveillance camera reference design based on Texas Instruments' DaVinci technology and Object Video OnBoard analytics.

According to Tapan Joshi, vice president-marketing, the global video surveillance IP camera market was around $4.9 billion in 2006 and is expected to grow to $9 billion by 2011.

"What we offer here is the most advanced surveillance camera which sets new standards in network-supported security and video-surveillance technology. In contrast to CCTV cameras or digital cameras, IPNetCam provides robust video content analysis that allows rule-based object detection, classification, tracking and real-time alerting," said Joshi.

With applications in homeland, transportation, retail, banking and critical infrastructure sectors, IPNetCam is claimed to detect object and send e-mail alerts to the server on its own. The camera reference design will be offered to original equipment manufacturers (OEMs) to build a range of intelligent IP surveillance cameras.

"The camera is priced at $ 4995 and will be offered on license-basis to camera manufacturers like Sony, who are our customers. While the bill of material comes to less than a dollar, the production cost can only be arrived at after we begin receiving orders for licensing," said Joshi, adding that camera manufacturers from North America, UK, Japan and Taiwan have been approaching the company for IPNetCam.

Joshi informed that though there are no competitors for the company in this segment, Bangalore-based ITTIAM manufactures similar reference designs for video conferencing only.

"We are the first to offer reference designs for surveillance cameras," he said.