Fido to go 3D for small screens

The gawky Fido Dido, the mascot of Pepsi’s 7UP, will soon reincarnate as a high-definition stereoscopic 3D animated character on TV screens.

Mumbai-based animation studio, Graphiti Multimedia is working on 13 one-minute 3D Fido extreme shots. The Rs 48 lakh venture will have a 3D Fido applying his unique fidosophies to extreme sports like wakeboarding, surfing and parasailing.

Munjal Shroff, chief operating officer of Graphit Multimedia, told Business Standard, “Animation in India has moved into 3D space and taking Fido into 3D is the next revolution for the brand. We want Fido to play an important role beside just being on commercials. Each of the 13 shots is unique. For example, in one of the shots, Fido will be seen in a boxing ring, while in another he is parasailing”.

“We started working on the idea of creating extreme shots on Fido in September 2008 and are scheduled to complete it by the end of 2009. Its first cut launch will be in US on the Nicktoons channel.” K Pandyan director of Graphiti Multimedia said.

These one-minute shots will be released in English and its worldwide release will take place later. “We are launching Fido as a story teller. It will take 6 months to complete all the 13 one minute Fido extreme shots. So far 5 Shots are completed the rest eight will take nearly 3 months to complete”, added Pandyan.