HP launches Compaq notebooks

Hewlett-Packard (HP), a leading consumer Notebook PC brand in India, today announced the launch of its new series of Compaq notebooks targetted at young customers, a growing market segment for portables.

The nine series designed with preferences of the youth in mind and their needs for connectivity, entertainment and productivity, has factored in features like built in TV tuner card, blue ray drive and an infra red remote control.

With modern features like backlit keyboard, fingerprint reader and HDMI.3 (which enables interfacing of high definition content) along with its aesthetic appeal in terms of flush glass finish and the 3D drive guard, the new range is designed to be both sturdy and visually appealing, Rajiev Grover, director, consumer products, Personal Systems Group, HP India told reporters here today.

"The young generation can now enjoy the multi-media experience and flaunt its stylish look," he said adding that the range is priced between Rs 26,990 and Rs 48,000, he said.

The HDMI 1.3 enables a user to download photographs, audio and video with audio having the effect of dolby digital unlike the otherwise stereo sound, he said.

Speaking on the growing size of laptops from around 80,000 in 2003 to an estimated 2.4 million in 2008, he said that the customer profile of those purchasing portables had changed.

“It is no longer just the middle-aged or mid or senior management personnel who were purchasing it. The customer profile had shifted to the young.”

The usage of portables had also undergone dramatic changes from being used for basic computing to being used to remain connected and later being used for their entertainment value.