The Hitachi Ultra Thin 1.5 Series comprises 32”, 37” & 42” LCD televisions. They are just 35mm deep, and incredibly sleek. Hitachi has set about creating a set that is not only impossibly svelte, but also looks as good from the back as from the front. It’s a 360° stunner.
The company has taken an economical approach in the socket roster, which has the necessary HDMI, an RGB computer port and a stereo audio minijack inputs. The remote control is dissapointing with ugly rubbery buttons. The simple menu system makes the Hitachi screens much easier to control, as there’s no real set-up procedure to speak of.
The colour hues it managed to deliver from a standard-definition test disc takes an unconvincing film to a new visual dimension. One of the chief problems most flatscreens have with audio derives from the fact that they lack a big, boomy cabinet to give the sound that little bit of extra strength. The Ultra Thin series is also a trifle weak here.
The Scarlet series is equippped with Intelligent Sensors: The TV gauges the brightness of the room it’s in, then tweaks the picture to achieve the best trade-off in terms of brightness, black levels, colour and detail. It also saves some power, though occasional rapid changes in the brightness of the picture can be distracting.
The front of the TV is gloss black and the frame extends below the actual screen to hide speakers tuned by hi-fi specialist Mark Levinson. LG Scarlet delivers better sound as compared to Hitachi Ultra Thin Series, thanks to the invisible speakers’ Clear Voice or TruSurroundXT modes.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
