Mobile2win lends a new voice to mobile karaoke

Next time you want to sing that special song for your spouse or want to lighten up a party with antakshari but have forgotten the tune or the lyrics, don't lose heart.

In a godsend for wannabe Abhijeet Sawants and Sunidhi Chauhans, Mobile2win India, the subsidiary of the Hong Kong-based wireless marketing solutions provider Mobile2win Ltd, has developed a software that will enable mobile users to download karaoke on their phones.

So while the mobile plays the music, the screen will flash the lyrics. One can even search for the favourite singer or music number.

Indian users will be the first in South Asia to have this entertainment quotient attached to their handsets.

"Only a handful of countries boast of this software. With the vibrant film and music industry in India, there is a big market as people here are fond of music. Those with GPRS mobiles can download songs from their operators' portal," said Rajiv Hiranandani, country head, Mobile2win India.

Mobile2win has joined hands with "all the mobile operators, including Airtel, Hutch, Tata Indicom and Spice, in the country and also tied-up for music rights. The software should be launched by one of them within a week," said Hiranandani.

The operators are expected to have differential pricing for download, varying from Rs 30 to Rs 40 per song. In another plus, users can also download karaoke of their favourite songs from regional movies, said Hiranandani.

The software is the result of a two-month research by a six-member team at Mobile2win.The official website profiles the company as a spin-off of Contests2win, an interactive brand marketing with over 200 clients in India and China.

Mobile2win's principal shareholders are Siemens Mobile Acceleration Gmbh, Softbank China Venture Capital and Contests2win India.