Netcore builds mktg plan around SMSes

Heralding a sign of times to come, a mobile solutions provider has begun delivering SMS alerts free-of-cost to cellular users across the country. Other companies are expected to follow suit, resulting in making mobile services further affordable.

The company "" Mumbai-based Netcore Solutions "" provides around 20 SMS-based channels like News, Sensex, Cricket, Jokes, Horoscope and Bollywood free-of-cost to subscribers, irrespective of the operator or the circle. Further, these services are available across all the 23 circles in the country.

SMS is the most used service on a mobile phone, next only to voice, and this has prompted the company to tap into the potential of the medium.

The company has launched free alerts for users and tied up with mobile operators to offer the service. Compare this with the existing practise in the industry, where a service provider levies a minimum of Rs 30 per month for each channel of SMS.

"The mobile phone is a true convergence device which would shortly replace the TV and the computer and text messaging is the most potent medium to reach large addressable audience in the shortest span of time," Abhijit Saxena, CEO, Netcore said.

Netcore Solutions is providing the service under its brand 'Mytoday Dailies' and is available on request. A user needs to subscribe to the service by sending an SMS to a pre-designated number (9845398453) with the text START followed by the name of service (Like NEWS or JOKES).

According to Saxena, registration is mandatory. Even though it is a recently-launched service, the company sends out around 8 million SMSes per day to around 2.5 million subscribers. It is also adding around 20,000 new subscribers every day.

Currently, Netcore has limited the number of SMSes to two per channel per day "" one in the morning and one in evening. This is based on customer surveys, said Saxena, adding there are no plans to increase the frequency, unless there is demand.

Netcore Solutions, which has a tech team of around 110 personnel working in Mumbai and Bangalore, is looking at recovering its expenses for providing the service through advertisements.

Below the text of the subscribed content, it provides advertisements and links to the websites of the advertisers. It has roped in Birla Sun Life Insurance, Tata Sky, Nokia, Prudential ICICI and Moneycontrol.com among others as advertisers.

What next? As this service has become operational, the company is looking at concentrating on SMS-based mobile blogging and chat sessions.