Nokia Ovi Music service goes desi

Looking to strengthen its domestic market position, Nokia India is offering tailor-made mobile applications through its Ovi Music, which are are free of cost.

The Music Unlimited (OMU) service is made available on Nokia X6, 5235, 5233 and 5800 XpressMusic handsets in India for delivering the latest and rich local songs and music.

Nokia Ovi Music is exclusive application store from where the customers can download or share music.

"The service offers more than four million tracks from across 19 genres including Rock, Rap, Hip Hop, Pop, Bollywood, Sufi, Indipop, Indian Classical, Devotional, Ghazals, Malayalam, Tamil, Gujarati, Bengali, Punjabi and Bhojpuri, amongst others," Nokia India Head OPM and Devices Jasmeet Gandhi told PTI.

Gandhi further added that consumers who buy a Nokia Ovi Music Unlimited enabled device will be able to download millions of tracks for free, direct to there mobile phone or to their personal computer from the Ovi Music Store for 12 months.

The service offers consumers free access to the latest high quality legal digital music downloads and customised playlists.

It also offers full metadata and improved search, with the ability to search for tracks by the name of the actor, actress or movie.

Tracks can also be shared between Ovi Music Unlimited users through Bluetooth technology. New songs by major labels will also be available on Ovi Music Unlimited when released in India.

The service includes catalogues from major global labels Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI Music.

Nokia's local partnership with Indian Music Industry (IMI) brings a consortium of more than 150 music companies, Hungama that represents major labels including Yash Raj, Tseries, Eros, and SIMCA (South Indian Music Companies Association), among others.

The customisation of Ovi Music Unlimited includes reducing the Ovi client size from 60MB to 3MB to address broadband seed challenge, multiple PC access to address the challenges around low PC penetration, sharing music through Bluetooth and creating search parameters by actor, actress and movie names.

The freedom and simplicity of the service is unparallelled and Nokia is confident that it will influence how the Indian users consume music in future.