RCom merges GSM, CDMA services

Reliance Communications (RCom) has integrated its GSM and CDMA mobile services in its Orissa circle. The twin services will now be offered to the subscribers of the state under a single platform called Reliance Mobile.

The operational merger of the two services will enable the telecom service provider to achieve effective utilisation of its resources, leverage the strengths of the two services and also result in better coordination among its retail channel partners.

“To provide easy and better services to its subscribers in Orissa, Reliance Communications has integrated its GSM and CDMA mobile services in the state. The integration will enable us to have a better coordination among our retail channel partners and also help bring commendable growth in the company’s business”, Aman Roychowdhury, business head (CDMA and GSM services), Reliance Communications (Orissa circle) said in a signed letter to the company’s retail channel partners. Following the integration, all the employees as well as the retail channel partners will come under a single fold called Reliance Mobile and there will be a single marketing department to cater to GSM and CDMA services.

It may be noted that Reliance Communications offers its GSM services under “Smart” brand. In its Orissa circle, Reliance Communications has a subscriber base of over 19 lakh (as on December 31, 2008) which includes 7,29,612 CDMA customers and around 12 lakh GSM customers.