Reliance Info triggers off post-paid price war

In order to grab a large share in the entry-level market, Reliance Infocomm has forayed into the sub-Rs 100 segment with a post-paid plan that will enable subscribers to go mobile for just Rs 149.

The company is eyeing the growing mobile segment, particularly the sub-Rs 100 market that account for almost 50 per cent of the industry's average monthly post-paid net additions of 400,000.

The new plan, NJ99, includes a monthly rental of Rs 99 and caller line identification presentation and a plan charge of Rs 24 each as applicable on all post-paid plans offered by the company.

Besides, the plan also offers a low intra-circle tariff of Rs 1.50 for calls to all Reliance phones and Rs 2.20 for calls to other networks.

Inder Bajaj, head-post-paid business, Reliance Infocomm, stated in a press release that: "The NJ99 plan is among the country's cheapest and best plans to go mobile with an aggressive entry cost and low monthly commitment. It will help us garner a large share of the entry-level market."

Subscribers can also choose from the 26 Reliance handsets starting from Rs 2,499 for black and white and Rs 4,999 for colour, the release added.

Since most Reliance handsets double up as modems, subscribers in this segment can also log on to the Internet via the R-connect facility at the prevailing tariffs, the release said. Moreover, they can also get access to R World.