| This apart, the business process outsourcing (BPO) player is looking at establishing its presence in the knowledge process outsourcing (KPO) segment this year. The company is also looking at focusing on non-voice based interaction as a growth strategy. |
| Addressing the media on the occasion of the inauguration of SITEL India's contact centre in Hyderabad, Safir Adeni, chief executive officer of the company, said, "It is important for us to expand our operations to various locations. We are looking at Chennai, Kolkata, Chandigarh, Kochi and Vizag as potential destinations." The company currently has its presence in Mumbai and Hyderabad. |
| "This year's strategic focus for SITEL India will be the KPO segment. We have dabbled in high-end data analytics work and will now position ourselves seriously in this sector. We would like to have a leading edge in the KPO sector," Adeni added. |
| The company will be holding its annual strategic plan meetings next week and will outline its plans in this regard. |
| SITEL India is a 50:50 joint venture between the billion-dollar SITEL Corporation, a global provider of outsourced customer support services, and the Tata Group. At present, 77 per cent of the company's business is via voice-based interaction. |
| "Two years down the line, we would like to balance this and have a 50:50 ratio between the voice-based and non-voice based sectors," Adeni said. |
| According to Chris Gates, co-chief operating officer of SITEL Corporation, the company would be doubling in India in the near future. At present, it employs around 2,000 people in India out of the around 36,000 worldwide. |
| "This is my first visit to Hyderabad and I am amazed at what I see," he added. |
| Adeni added that the company is looking at tremendous growth and performance from Hyderabad for their company. The company plans to hire 1,000 people in Hyderabad initially. |
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