| This service, the first-of-its-kind by any cellular operator in AP, enables Idea users from Hyderabad to make payments of their bills directly through their bank accounts with the help of a few clicks on their mobiles using the 'SMS Bill Pay' service. |
| As a part of this facility, the Idea user will receive an SMS stating the bill amount every month. |
| The user can send an SMS 'PayIdea' to 2455 and the bank account would automatically debit the bill amount. Idea user will then get a confirmation via SMS. |
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