US firm to serve BPO and enterprise customers

US-based company, Transera Communications, which launched its operations in India on Wednesday, is positioning its Seratel solution for the BPO and enterprise customers in the country.

The provider of the on-demand global IP call center for outsourcers, is foraying into the country with NovaTel, a carrier and network provider, and intends to help call centres reduce operating costs by over 50 per cent.

"India is a growing market with over 4 lakh call center agents and is expected to touch around 6 lakh agents in the next few quarters. There is a tremendous opportunity as India is becoming the back office of the world, with both, call centres and BPO sectors booming," said Prem Upparluru the president and chief executive officer of Transera.

The company already has an R&D facility in Bangalore and employs over 20 personnel. It also plans for a massive addition in headcount and investments, by setting up of a sales and support office in Bangalore. However, neither the investment figures nor the number of employees to be recruited in the country were divulged by him.

Explaining the modus operandi, Uppaluru said that the company will outsource infrastructure and network, which will be based out of a remote location, to call centres and BPO firms.

This will enable backoffice firms to use the outsourced equipment, helping them to do away with the high cost of installing machineries like call monitoring, call forward and interactive voice response among others.

The company expects to service over 100 call centres in the first phase of operations. This, would be doubled in the next phase. Its partner, NovaTel has tied-up with leading carriers in the country like BSNL, VSNL, Bharti and Reliance Infocomm for termination of calls in the country.

Transera is the fourth venture of serial entrepreneur Uppaluru. It commenced operations in the US in 2004 as a start-up firm. Its Seratel solution is an intelligent call center gateway and management applications solutions that help in bringing in visibility, control and quality management to call center operations.