 "Your domain name is your brand on the web: Here's how to get it right")
Imagine this: You have it. The perfect name for your brand, after hours of brainstorming and selection. You plan out your brand identity, design a logo, fuss over color scheme. Finally, you decide to release your product to the world and launch your website.
Oops. The domain was taken. Back to the drawing board.
If this is you, or you would like to avoid this scenario, read on.
Name it right
The name is an often overlooked aspect of domain registration. However, it is key to creating brand legitimacy amongst customers and investors.
Over 12 million domain names were registered in just one quarter in 2016, says Yuichi Izumi, Project Manager of Z.com in the Philippines.
Secure the site
To avoid your customers doing this and your brand taking a hit, educate your customers to identify a phishing website. You can also invest in SSL certificates or even extended verification certificates. On logins or payment screens, such certificates can create visual cues like padlocks.
Get good value
Ultimately, it would be penny-wise, pound-foolish to just go with the cheapest domain registrar. Do more in-depth research on what your company’s needs are, and select a domain registrar service that is committed to transparent pricing and provides full service offerings.
Get smarter
Startups have been getting creative. Instead of the traditional brandname.com, companies are trying out .ly, “get”+productname.com, or removing vowels. Other domain extensions such as .shop or .blog are available too. These are some of the fastest-growing top-level domains (TLD) today.
For example, Flickr.com eventually bought Flicker.com, redirecting up to 3.6 million unique visitors a year.
To add that visual oomph and to make their website more memorable, startups should consider investing in a logo and visuals that include the brand name.
This is an excerpt from the article published on Tech in Asia. You can read the full article here
One subscription. Two world-class reads.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%