In a bid to improve viewer's experience, on-demand streaming website Netflix has announced that it is adding 'Dolby Atmos' surround sound technology to its original content.
"We're happy to begin providing this cutting-edge experience to our members and to the artists we work with, providing another creative tool to help them bring their vision to life in a more meaningful way for viewers," Greg Peters, Chief Product Officer at Netflix, said in a statement on Wednesday.
Much like how 4K and high-dynamic range (HDR) bring more stunning and realistic visuals to the screen, Dolby Atmos delivers captivating sound that places and moves audio anywhere in the room, including overhead, to bring entertainment to life all around you, all in the comfort of your own living room.
However, to experience this service, a user must also have a device that provides 'Dolby Atmos' streaming support which is currently available on Microsoft's 'Xbox One', 'One S' and LG's OLED TVs released in 2017.
"Over time, we plan to add support to more devices, making the experience more accessible to Netflix members everywhere," added Peters.
The "Dolby Atmos" support on Netflix will begin with "Okja" -- a critically-acclaimed film directed by Bong Joon Ho that made its recent debut at the Cannes Film Festival.
'Dolby Atmos' support will also be available for select Netflix titles coming soon including "BLAME!", "Death Note" and "Bright", many of which will be available in 4K and HDR, delivering spectacular visuals to complement the immersive sound.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
