Zensar Tech in JV with Tokyo firm

Zensar Technologies Ltd, an integrated IT and BPO solutions provider, has announced its joint venture with Tokyo-based EZA Ltd to create Zensar Advanced Technologies to further strengthen its footprint in the emerging Japanese market.

The transaction would involve the transfer of all EZA?s existing order book, employees, technology, and intellectual property to the newly formed joint venture.

Incorporated in 1996, EZA Ltd brings in over 10 years of strong industry experience in Japan. With a turnover of $4.2 million in 2006, EZA Ltd is a 30 member team with engineers to leverage Zensar?s offshore abilities.

With strong infrastructure capabilities and technology expertise the company has over the years developed products in media server, digital appliances and security space. Its customers include NEC, Japan Railways and Unisys and other retail customers.

Having developed technology and domain expertise pertaining to mobile terminals over the years, EZA is now poised to enter the digital home appliances and Security markets.

Using Zensar's innovative Solution Blue Print Framework together the companies will be able to capture customer requirement better and faster, overcoming language barriers giving us a competitive edge.

Commenting on the agreement, Ganesh Natarajan, deputy chairman and managing director said, "We are delighted that this JV demonstrates the success of our new innovative expansion model where we are able to acquire new customers and skills in new markets without full company acquisition. We will continue to use a judicious mix of organic expansion (Poland) acquisitions (USA) joint ventures (Japan) and strategic alliances (Brazil) in our expansion plans around the world."

"Further using Zensar's Global Delivery Platform we will be able to provide quick, effective scaleability model giving best of Zensar off-shore and our global development partner community. Moreover, Zensar's frameworks can be further applied for model driven development, maintenance and re-engineering of software products/tools used by EZA in future," said V Balasubramaniam, senior vice president, Innovative Technology Solutions.

The company foresees an immense opportunity through the JV which is expected to grow to $20 million by 2008-09 given its growth trajectory.