 "BigBasket logs strong festive sales as electronics category surges 500%")
Quick commerce (qcom) platform BigBasket witnessed strong festival sales during Diwali, led by a 500 per cent year-on-year growth in electronics, driven largely by the sales of iPhones, the company said on Thursday.
The company attributed the surge to the festival offers available on the platform, which, combined with offerings from various brands, attracted the buyers, the company said.
“Electronics witnessed a remarkable 500 per cent surge, as consumers opted to buy from the attractive festival deals and top brands available on BigBasket. This was made possible by the strong synergy between BigBasket and Croma, bringing the convenience of instant delivery of electronics and Tata’s trust to customers,” the company said in a statement.
Non-electronic categories such as pooja and kitchen essentials, sweets, chocolates, and decorative products also recorded growth. The demand for silver and gold coins grew 1,000 per cent during Dhanteras, while pooja essentials saw a 35 per cent rise, the company said.
Similarly, decorative products recorded a 40 per cent growth, sweets and chocolates sales grew 50 per cent, and crockery and utensils witnessed a growth of 170 per cent, BigBasket said, adding that the festival purchases started ramping up a fortnight before Diwali, marking an early onset of celebration across households.
Along with BigBasket, other qcom platforms like Instamart, Zepto, and Flipkart Minutes also registered a significant increase in sales compared to the last year.
According to Unicommerce, an e-commerce enablement software-as-a-service platform, qcom platforms emerged as the biggest growth driver, recording a 120 per cent Y-o-Y jump in order volumes during Diwali.