Luxury car maker Audi India reports 33% rise in retail sales in FY24

Audi India, one of the leading luxury automobile manufacturers, reported a 33 per cent growth in sales for the financial year 2023-24 (FY24), retailing 7,027 units.

Such a positive show comes despite challenges in the first quarter of calendar year 2024, owing to supply chain disruptions. The luxury car market in India is expected to maintain its growth trajectory, aiming to sell more than 50,000 units in 2024.

Audi India is further expanding its reach by adding four new pre-owned car facilities under its Audi Approved: Plus program, which witnessed 50 per cent growth in 2024. During the first quarter of 2024, Audi India retailed 1,046 units.

Balbir Singh Dhillon, Head of Audi India, said, “We have seen robust growth of 33 per cent in FY24 on the back of a diverse portfolio. Our product portfolio continues to witness strong demand and we are poised to overcome supply challenges.

Despite ongoing growth in the luxury market, which is tapering off on the back of record-breaking sales in 2023, we are confident about the industry's potential to exceed 50,000 cars in 2024.”

In the first three months of 2024, Audi’s programme witnessed a growth of 25 per cent. Currently, operating with 26 Audi Approved: Plus facilities across all major hubs in the country, the brand aims to further expand its footprint by adding four more pre-owned car facilities this year.