Oyo parent Oravel Stays rebrands to Prism to reflect global portfolio
Oravel Stays, parent of Oyo, has rebranded to PRISM, a new identity uniting its growing portfolio across budget stays, premium hotels, vacation homes and tech solutions
 "Oyo parent Oravel Stays rebrands to Prism to reflect global portfolio")
Oravel Stays, the parent company of Oyo Hotels, on Sunday announced its rebrand to PRISM, a corporate identity designed to reflect its expanded global portfolio and long-term vision.
Founded in 2012 as a budget travel-tech brand, Oyo began by standardising and organising small hotels through technology to provide affordable stays. Since then, the company has scaled into a diversified global hospitality and travel-tech chain, serving more than 100 million customers across over 35 countries.
"The name PRISM represents clarity, diversity, and the full spectrum of brands within the company’s ecosystem. The Oyo brand will continue to serve as the highly recognisable, consumer-facing identity for budget travel, a space it has defined and clearly marked its solid impression globally," stated a note from the company.
The group’s portfolio spans hotels under brands such as Oyo, Motel 6, Townhouse, Sunday and Palette. In the vacation homes segment, it operates Belvilla, DanCenter, CheckMyGuest and Studio Prestige. In the extended stay category, it runs Studio 6, acquired through G6 Hospitality in the US.
"PRISM, in turn, assumes the role of the parent company brand, uniting a diversified ecosystem that spans technology solutions, premium hospitality, extended-stay residences, celebration venues, luxury getaways, and experiential living concepts, besides its core of budget hospitality," the statement added.
“The transition to PRISM marks the establishment of a future-ready corporate architecture designed to align our expanding portfolio with our long-term vision,” said Ritesh Agarwal, founder and group chief executive officer at PRISM.
According to the company’s provisional quarterly accounts, net profit in Q1 FY26 was estimated at over ₹200 crore, while revenue rose 47 per cent to ₹2,019 crore. Gross booking value reached ₹7,227 crore, a 144 per cent year-on-year increase, as stated in its 2024–25 annual report. In a recent letter to shareholders, the company has also sought approval to issue bonus shares in a 1:1 ratio, which will double its authorised share capital. The company is reportedly planning to file its Draft Red Herring Prospective (DRHP) later this year ahead of its IPO.