Aakshey Talwar's take on how COVID-19 paved the way for a digital transformation

From unending lockdowns to newfound norms - we are living in an era where the world is witnessing a drastic change in the rules of the market. While companies had to once deal with the fluctuating customer demands, amid the pandemic crisis, the way that the modern society functioned has witnessed a full-fledged digital transformation - and the changes are here to stay.

Even though certain aspects of consumers’ lives, such as lockdowns, may eventually come to an end once the vaccines are in place; other aspects, for instance - consumers’ usage of digital technologies will endure. Having said that, one of the most pressing priorities for companies right now is to simply re-establish an organization's digital landscape. Adapting rapidly to the current scenario is also necessary in order to ensure successful delivery of products and services to customers, while also keeping in mind the safety concerns during the pandemic.

There’s no denying a paradigm shift in the way customers communicate with brands and businesses, especially due to the sheer spread of the novel Coronavirus, rendering every consumer confined within the four walls of their homes. With concepts like retail therapy coming to life, we have given way to a world where everything is available at the click of a button and resisting the urge to make an impulsive purchase can be quite difficult. This is precisely why brands need to leverage this digital opportunity to scale up their businesses.

With digital agencies thriving and enhancing customer expectations about multi-channel availability and response time, one such agency that has set a benchmark in the digital sphere is Aakshey Talwar’s GaiaQ, previously known as Weaving Thoughts. GaiaQ, which now mainly goes by the trade names Gaia, GaiaQ, Gaia Media, and Gaia Internet, is a full service digital marketing solutions company offering a vast range of services - from social media marketing, content marketing and SEO to online reputation management, website development and pay per click advertising - the company has been successfully helping businesses to tailor their products, services, interactions and communications to fit customers’ specific needs across industry verticals.

With a unique concept of collaborating with an immensely creative and experienced network of freelance writers across the country, Aakshey’s GaiaQ is one content-providing firm that has actually become the yardstick of development in the digital sphere. Perceiving this as an opportunity to revamp the digital market, Aakshey Talwar’ a business model for GaiaQ is quite enticing too! Owing to the fact that the agency offers a full free service trial to gain their clients’ trust, it makes it all the more reasonable to take all your content needs to GaiaQ - a one-stop destination for all your digital requirements.

Taking into account the statistics of the company, GaiaQ’s turnover has grown almost thrice - at a rate of 150% in the years 2019 and 2020. In addition to this, the potential prospect for 2021 predicts it to be approximately 5 to 10 times that of 2019. When asked how adversely he thought the pandemic had affected his scope of work, Aakshey went on to say that despite the circumstances, he’s grateful because if anything, his business has only been growing at a consistently upward trajectory ever since the first quarter of 2021.

In Aakshey’s words,"The world has shrunk with digitization and so have the markets. No corner of the world is really too far away for business now!"