GRM Overseas, through its subsidiary GRM Foodkraft, one of the leading players in the India's FMCG sector, announced a transformative milestone for its domestic brand 10X, unveiling a refreshed brand identity including innovative redesigned packaging and a CGI-led video campaign featuring the Bollywood Icon Salman Khan.
The campaign has generated considerable excitement on digital channels, underscoring the brand's commitment to quality and innovation, while aligning with the goal of attracting contemporary customers. The newly packaged products have already entered the markets and have received remarkable initial feedback from the market.
GRM signed Salman Khan as the brand ambassador earlier this year and the strategic partnership will enable GRM to leverage the actor's iconic status globally to strengthen its brand presence and connect with customers around the world.
Powered by Capital Market - Live News
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app