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New Delhi, Oct 01 (ANI): Red meat hasn't been receiving good press lately and now a new study has found that halving the amount of red meat in the diet can reduce the amount of bad cholesterol in the blood further reducing the risk of developing heart disease. Red and processed meat (RPM) include fresh pork, beef, lamb and veal and meats that have been smoked, cured or preserved (other than freezing) in some way. These meats are typically high in saturated fatty acids which cause an increase in LDL cholesterol. This is the "bad" cholesterol that collects in the walls of blood vessels, where it can cause blockages and raise the chance of a heart attack. Increasing awareness of the risks associated with eating red and processed meat has led to a growing number of people adopting vegetarian and vegan diets, which cut out meat completely. Overall there was an average drop in LDL cholesterol of approximately 10% with men (who tended to have the highest starting values) seeing the biggest c