Ad Campaigns

Online food delivery platform Zomato on Friday said it has roped in Bollywood star Shah Rukh Khan as its brand ambassador. Khan had recently appeared in Zomato's latest campaign 'Fuel Your Hustle', which celebrates the quiet grind behind some of India's most celebrated names, Zomato said in a statement. "Through the campaign and this association, Zomato aims to resonate with every individual who truly believes in hard work and consistency and reinforce its commitment to supporting their journey with food," it added. Khan inspires millions to keep showing up and fuelling their ambition, said Zomato Marketing Head Sahibjeet Singh Sawhney. "His influence transcends generations and borders and is a reminder for India to keep at it," Sawhney said, adding that his journey, from humble beginnings to global icon, mirrors the grit and persistence that the company believes in. On the association, Khan said, "Zomato's story is one of hustle, innovation and a love for bringing people closer t

Brands can win big with campaign reruns, but there's a lesson in getting it right

Globally, people collectively watch more than one billion hours, on average, of YouTube content on their TVs

The customer's decision journey is becoming more complex, requiring brands to create a constant stream of content to engage with their audience

Nikki Haley's presidential campaign will reserve USD 10 million in television, radio and digital advertising across Iowa and New Hampshire beginning in the first week of December, a massive investment designed to give the former United Nations ambassador an advantage over Florida Gov. Ron DeSantis at a critical moment in the GOP nomination fight. Details of the advertising plans, which represent the Haley campaign's first official advertising reservation, were obtained by The Associated Press ahead of a public announcement expected on Monday. Haley's planned investment, as of now, is more than five times larger than DeSantis' current advertising reserves for the same time period, according to the media tracking firm AdImpact. Haley's move comes as she fights to emerge as the clear alternative to former President Donald Trump to represent the GOP against President Joe Biden next fall. DeSantis stands as Haley's strongest competition for her party's second-place slot, although the ..

A campaign has been launched to curtail the practice of vaping among adolescents and to recommend effective solutions, with experts seeking impactful communication to highlight its adverse effect. Experts from various fields such as sports, bureaucracy, armed forces and child welfare have joined the campaign 'Freedom For Our Future' by think-tank Think Change Forum. The experts have urged the government to initiate awareness campaigns against vaping through various public media platforms, mirroring the impactful anti-smoking advertisements. Sanjoy Roy, Managing Director of Teamwork Arts, Founder Trustee Salam Balak Trust said, Just as graphic anti-smoking advertisements are shown in movie halls, we need similar impactful communication against vaping." "These advertisements should depict the potential harm to a person's lungs and overall health, and strive to make vaping uncool. The need of the moment is for government to launch an anti-vaping advertising campaign," Roy said. Deepa

A little-known German personal care company is taking on the might of the multinationals with a premium product

Company says has avoided comparative advertising after HC order, kits can be used to check pH value of soaps; verdict of ongoing court battle on Tuesday

With the pandemic and the ban on TikTok narrowing down opportunities for customer engagement, brands reconsider the role and power of influencers

With over 400 million users, India is among the biggest markets for WhatsApp

The Stop Hate for Profit campaign was started by several US civil rights groups after the death of African-American George Floyd

The bank looks to reassure its depositors with a new print advertisement acknowledging the past and asking depositors to look ahead. Does this help rebuild credibility?

They might have made some 20 films and 30 radio spots

The idea of the campaign itself was very primal: Build relevance, repeat the brand name, create a catchy tune, show irreverent visuals that almost mirror the content on the TikToks and the Instagrams

For Mondelez India, its recent Cadbury 5 Star ad that had an old woman thanking a young man for 'doing nothing' as she picks up her stick was seen as insensitive and caricaturing the youth

This was Deloitte's first global advertising campaign representing their unique point of view and their voice to the clients, says Angad Singh Manchanda

Ahmed Aftab Naqvi, CEO & co-founder Gozoop India, talks about his favourite ad campaign and what makes it unique

It is a campaign that makes you emotionally high, says Sridhar

The sheer variety of Flipkart ads shows how well the creators understand that the customer won't engage with the same ad, says Chandramouli

Dove aimed to reach a younger demographic without alienating their current consumers