Advertising In India

The digital advertisement market in India is likely to double in the next five years, reaching up to USD 22 billion by 2030, market research firm Redseer Consulting said on Friday. According to the latest report released by Redseer, digital advertising spend growth is outpacing the broader economy with the segment accounting for 70-75 per cent of total global ad spend in 2025 and is growing at 3-5 times the pace of global real GDP in 2025. "Indian digital ad market is currently at USD 11 billion in 2025. It is projected to grow at 10-15 per cent compound annual growth rate in the range of USD 19 billion to USD 22 billion by 2030," Redseer Consulting senior consultant Madhav Gulati told PTI. Geographically, the United States holds the largest share at around 46 per cent of global digital ad spend in 2025, followed by China at around 24 per cent share. The share of India is around 1 per cent at present, according to the report. Global digital advertising market to cross USD 1.2 tril

A plea has been filed in the Supreme Court seeking a direction to the Centre to constitute an expert committee to review and update the schedule of a 1954 law, which is aimed at controlling the advertisement of drugs in certain cases, in accordance with present-day scientific developments. The plea has sought a direction to declare that AYUSH doctors are also covered under section 2(cc) of the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954, as 'registered medical practitioners'. The 1954 Act is aimed at controlling the advertisement of drugs in certain cases, to prohibit the advertisement for certain purposes of remedies alleged to possess magic qualities. Section 2 (cc) of the Act deals with definition of 'registered medical practitioner'. "The Act was enacted to protect the public from false and misleading medical advertisements. However, Section 3(d) places a complete ban on advertisements relating to certain diseases and conditions," the plea, filed by ...

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