Advertising In India

Sebi has proposed tighter advertising norms for online bond platform providers, including restrictions on promotional claims that could encourage investors to make decisions without adequate due diligence. The proposed revised advertisement code seeks to address the growing use of digital advertising, social media and influencer-led promotions by online bond platforms, according to a consultation paper issued by the regulator on Friday. The regulator has proposed restrictions on advertisements that use urgency, behavioural prompts, and fear-of-missing-out messaging, which may encourage investors to act without adequate due diligence. For advertisements featuring specific securities, OBPPs would be required to provide standardised information, including the issuer, tenor, credit rating, nature of the security, clean and dirty prices, yield to maturity and the Credit Risk-o-meter. The regulator has also proposed guidelines governing the use of terms such as "fixed returns", "predicta

The guidelines also state that AI-driven paid or sponsored product suggestions would need to be specifically labelled as "sponsored by". ASCI has sought feedback by June 13

The digital advertisement market in India is likely to double in the next five years, reaching up to USD 22 billion by 2030, market research firm Redseer Consulting said on Friday. According to the latest report released by Redseer, digital advertising spend growth is outpacing the broader economy with the segment accounting for 70-75 per cent of total global ad spend in 2025 and is growing at 3-5 times the pace of global real GDP in 2025. "Indian digital ad market is currently at USD 11 billion in 2025. It is projected to grow at 10-15 per cent compound annual growth rate in the range of USD 19 billion to USD 22 billion by 2030," Redseer Consulting senior consultant Madhav Gulati told PTI. Geographically, the United States holds the largest share at around 46 per cent of global digital ad spend in 2025, followed by China at around 24 per cent share. The share of India is around 1 per cent at present, according to the report. Global digital advertising market to cross USD 1.2 tril

A plea has been filed in the Supreme Court seeking a direction to the Centre to constitute an expert committee to review and update the schedule of a 1954 law, which is aimed at controlling the advertisement of drugs in certain cases, in accordance with present-day scientific developments. The plea has sought a direction to declare that AYUSH doctors are also covered under section 2(cc) of the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954, as 'registered medical practitioners'. The 1954 Act is aimed at controlling the advertisement of drugs in certain cases, to prohibit the advertisement for certain purposes of remedies alleged to possess magic qualities. Section 2 (cc) of the Act deals with definition of 'registered medical practitioner'. "The Act was enacted to protect the public from false and misleading medical advertisements. However, Section 3(d) places a complete ban on advertisements relating to certain diseases and conditions," the plea, filed by ...

Muted 2025 trends, an RMG ban and slow traditional media growth point to low single-digit expansion in 2026, with digital advertising expected to remain the strongest and most resilient growth driver

A-list celebrities have not yet succumbed to the rise of influencers, as they continue to hold their own sway over audiences

On Tuesday and Wednesday, the Competition Commission of India raided the local offices of WPP-owned GroupM, Interpublic, Publicis and Dentsu, as well as high-profile Indian broadcasters' body IBDF

Says nothing is too late in the media and entertainment industry. If you get the content right, the audience will follow

Why is the ratio low? What could be the underlying causes?

48% of Indians have expressed the need for more inclusive representation by brands, according to a UN-supported study on diversity and inclusion in the advertising sector

Among the complaints processed by the Advertising Standards Council of India (ASCI), 99.4% of influencer advertisements were found in violation

The 41-year-long association between Pandey and Ogilvy began in 1982 when he started his career as a client servicing executive

Multiple stakeholders including the Ministry of Information and Broadcasting and the Department of Consumer Affairs, along with corporations have joined hands with the Asci Academy

Agencies such as GroupM, Dentsu and Interpublic Groupe's Magna remain bullish about domestic ad spends; 2022 to close at 15% in terms of adex growth, they say

Crypto, personal care, and fashion most violative categories indulging in dark patterns

Experts say brands must evaluate if their social messaging is only oriented towards catching eyeballs

The outgoing chairman, Subhash Kamath, will be a part of the Consultative Committee of the board, which, among other activities, mentors the new initiatives of the organisation

The digital ad space is estimated to grow twice as fast as ad spending through television

Regulator processed over 5,500 ads for its 2021-22 complaints report, 62% more than previous year

Rate of growth of the Indian advertising market in 2021 will be 26 per cent over the previous year, taking its total size to Rs 68,325 crore.