Advertising In India

Muted 2025 trends, an RMG ban and slow traditional media growth point to low single-digit expansion in 2026, with digital advertising expected to remain the strongest and most resilient growth driver

A-list celebrities have not yet succumbed to the rise of influencers, as they continue to hold their own sway over audiences

On Tuesday and Wednesday, the Competition Commission of India raided the local offices of WPP-owned GroupM, Interpublic, Publicis and Dentsu, as well as high-profile Indian broadcasters' body IBDF

Says nothing is too late in the media and entertainment industry. If you get the content right, the audience will follow

Why is the ratio low? What could be the underlying causes?

48% of Indians have expressed the need for more inclusive representation by brands, according to a UN-supported study on diversity and inclusion in the advertising sector

Among the complaints processed by the Advertising Standards Council of India (ASCI), 99.4% of influencer advertisements were found in violation

The 41-year-long association between Pandey and Ogilvy began in 1982 when he started his career as a client servicing executive

Multiple stakeholders including the Ministry of Information and Broadcasting and the Department of Consumer Affairs, along with corporations have joined hands with the Asci Academy

Agencies such as GroupM, Dentsu and Interpublic Groupe's Magna remain bullish about domestic ad spends; 2022 to close at 15% in terms of adex growth, they say

Crypto, personal care, and fashion most violative categories indulging in dark patterns

Experts say brands must evaluate if their social messaging is only oriented towards catching eyeballs

The outgoing chairman, Subhash Kamath, will be a part of the Consultative Committee of the board, which, among other activities, mentors the new initiatives of the organisation

The digital ad space is estimated to grow twice as fast as ad spending through television

Regulator processed over 5,500 ads for its 2021-22 complaints report, 62% more than previous year

Rate of growth of the Indian advertising market in 2021 will be 26 per cent over the previous year, taking its total size to Rs 68,325 crore.

The move by WPP has implications for the Indian market, since the latter is the fifth largest for the global advertising giant.

Sinha, who had both agency and client experience having worked at Coca-Cola in the 1970s and early 1980s, was the first woman to set up a national advertising agency

He was so knowledgeable about design that any astrologer could have predicted that one day there would be a Ray & Keshavan

There is little clarity on the metrics used by digital-first brands