 "India to be fastest-growing ad market in 2021: Pitch Madison Report")
The domestic advertising market will regain its mojo and will be the fastest-growing in the world this year, the 2021 edition of the Pitch Madison Advertising Report released on Wednesday said.
Rate of growth of the Indian advertising market in 2021 will be 26 per cent over the previous year, taking its total size to Rs 68,325 crore.
The report says that digital advertising will grow at 25 per cent per annum, while print, television and outdoor will grow at 35 per cent, 17 per cent and 90 per cent each over the previous year.
Also Read
One subscription. Two world-class reads.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%