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Page 2 - Advertising In India

Tara Sinha, doyen of Indian advertisement world, passes away at 88

Sinha, who had both agency and client experience having worked at Coca-Cola in the 1970s and early 1980s, was the first woman to set up a national advertising agency

Tara Sinha, doyen of Indian advertisement world, passes away at 88
Updated On : 12 Dec 2019 | 12:41 AM IST

Response India's Ram Ray left the world of advertising a better place

He was so knowledgeable about design that any astrologer could have predicted that one day there would be a Ray & Keshavan

Response India's Ram Ray left the world of advertising a better place
Updated On : 13 Nov 2019 | 3:17 AM IST

The digital measurement genie

There is little clarity on the metrics used by digital-first brands

The digital measurement genie
Updated On : 24 Sep 2018 | 1:12 AM IST

India, 5 other nations to drive ad spends in 2018

Amazon India is second-biggest advertiser after Hindustan Unilever: GroupM

India, 5 other nations to drive ad spends in 2018
Updated On : 05 Dec 2017 | 1:06 AM IST