Sinha, who had both agency and client experience having worked at Coca-Cola in the 1970s and early 1980s, was the first woman to set up a national advertising agency
He was so knowledgeable about design that any astrologer could have predicted that one day there would be a Ray & Keshavan
There is little clarity on the metrics used by digital-first brands
Amazon India is second-biggest advertiser after Hindustan Unilever: GroupM