Page 2 - Advertising In India

WPP withdraws 2020 guidance as key ad markets slow over coronavirus

The move by WPP has implications for the Indian market, since the latter is the fifth largest for the global advertising giant.

Tara Sinha, doyen of Indian advertisement world, passes away at 88

Sinha, who had both agency and client experience having worked at Coca-Cola in the 1970s and early 1980s, was the first woman to set up a national advertising agency

Response India's Ram Ray left the world of advertising a better place

He was so knowledgeable about design that any astrologer could have predicted that one day there would be a Ray & Keshavan

The digital measurement genie

There is little clarity on the metrics used by digital-first brands

India, 5 other nations to drive ad spends in 2018

Amazon India is second-biggest advertiser after Hindustan Unilever: GroupM