Explore Business Standard
Alcatel
French technology brand Alcatel, after a seven-year hiatus, has re-entered India's smartphone market and looks to become one of the top three smartphone brands in the country within the next three years, a senior company official said. Alcatel on Tuesday launched its V3 lineup of smartphones in India through Nxtcell India, which holds exclusive brand authorization for Alcatel in India and select international markets. "India is a big market with multiple consumer segments. Our long-term goal for India is to be among the top three players in terms of market share in the next three years. "Not only in smartphones, but we will also be building an integrated consumer tech ecosystem in India -- we will have multiple product categories," Nxtcell India Chief Business Officer Atul Vivek told PTI. NxtCell India has partnered with Padget Electronics, a subsidiary of Dixon Technologies, to begin local production of Alcatel-branded devices in India. NxtCell has committed an initial investment
French technology brand Alcatel has earmarked an initial investment of USD 30 million, about Rs 260 crore, as it gears up to re-enter India's mobile phone market after seven years with plans to sell locally-made smartphones, a senior official of the company said. Alcatel's business is operated by Chinese firm TCL Communication under a trademark licence agreement from Nokia. "As of now we are setting up the manufacturing plans, maintaining our supply chain etc. We have an initial investment plan of USD 30 million but rest of the plans will purely depend on the kind of responses we get, the kind of models that we decide to launch," Alcatel's Chief Business Officer Atul Vivek told PTI. He said that the company has plans to invest in other consumer technology categories later and export from India as well, but everything will depend on the response from the market. "We honestly believe that if you are able to crack India, which is one of the toughest consumer segments in the world, the