Celebrity Endorsements

Mbappe quickly apologized Tuesday for comments perceived as insulting Mao Zedong, but criticism continued to spread across Chinese social media

FSSAI's warning to celebrities has put food endorsements under the lens. Here's what endorsers must check, disclose, and verify before promoting a food product

Why do celebrities turn to entrepreneurship? In the old days an "after-career" was the big driver. But today most of them launch enterprises at their peak. Perhaps because it is an easy tax write-off

Aromatherapy-based wellness brand Secret Alchemist was founded in 2021 by Ankita Thadani and Akash Valia. The brand offers a range of products for holistic well-being

The award will be provided across twenty categories including the Best Storyteller Award; The Disruptor of the Year; Celebrity Creator of the Year; Green Champion Award, among others

Here are the best of Business Standard's opinion pieces for today

Face charge of incorrect declaration to dodge tax

Byju's appointment of Messi is a good example of the illusory fascination that companies harbour for celebrity endorsements

Some of the investors backing SUGAR include L Catterton, A91 Partners, Elevation Capital and India Quotient

Both government and private advertisements shall be covered by the new set of rules

Management firms argue that holding stars accountable is unfair; experts say step needed to check misleading claims in ads

The survey was done to comprehend sentiment over drug abuse by celebrities and if viewers would buy such brands

Curiosity about the relationship between the two actors has translated into advertiser interest. But will it last?

As times changed and age caught up with him, Bachchan repositioned himself as a television artiste, a doting father, a devoted husband and later as a champion of health causes

Bollywood trumps the celebrity endorsers' list; Deepika biggest brand among actors while Virat earns more than six times what Dhoni does at Rank 12

From food and lifestyle to home decor, celebrity couples are mapping a bigger footprint on the endorsement track

As 2017 kicked off, stars were wary as govt was all set to legislate the brand-endorser relationship, in a bid to protect consumers

Endorsers and brands navigate the trouble spots in their relationship under the gaze of social media

A growing fascination for star endorsers is giving rise to a new breed of brand ambassadors

Big B is the face of Swachh Bharat Abhiyan, Tendulkar may endorse National Mission for Clean Ganga