Fashion And Style

Google's virtual Try-On tool is now live in India, shoppers can upload a photo and see realistic outfit previews, making online fashion shopping easier and more personal

Go Fashion (India) Ltd which owns the popular women's wear brand 'Go Colors' has drawn up plans to add 120-150 net new stores in FY25, a top official has said. The company added a total of 94 stores last financial year taking the overall count to 714, company CEO Gautam Saraogi said. Go Fashion was also exploring 'omnichannel strategies' leveraging technology to offer physical and online shopping experiences, expanding reach to consumers in various cities. Meanwhile, the city-based company reported a profit after tax of Rs 13.1 crore for the January-March 2024 quarter as compared to Rs 14.8 crore registered in the same period of last year. For the year ending March 31, 2024, the PAT remained unchanged at Rs 82.8 crore as compared to Rs 82.8 crore recorded during the same period of last year. "During FY24, our company achieved a growth of 15 per cent year-on-year in revenues to Rs 763 crore. EBITDA stood at Rs 242 crore witnessing a growth of 14 per cent year-on-year. Our PAT for FY

It is a myth that the blazer is meant for the office and that it only comes in dark or grey

A survey reveals that Instagram reels dominate beauty purchases in India. Meta report revealed that 47 per cent of consumers get to know about the products through Instagram reels

What are the trends in bridal wear this wedding season? Here's a lowdown before you go shopping

They should hold your daily-use items and match the culture of your workplace

The Met Gala 2023 will take place on May 1 in New York City with the official theme of "Karl Lagerfeld-a line of beauty"

With this recent fall, the market price of Nykaa has tanked 53 per cent from its record high level of Rs 2,574, which it had touched on November 26, 2021

The battle is tough though, with laws limiting and the market for fakes vast

Sunglasses aren't just for protecting the eyes. The right pair can transform your looks and really boost your confidence

Designers across the country are moving towards sustainable and ethical fashion practices