Festive Sales

Online festive sales could rise 29 per cent to ₹1.55 trillion, with quick commerce taking a 16 per cent share as Flipkart and Amazon expand their rapid delivery networks

Despite a 5-8 per cent increase in prices of air-conditioners and other consumer appliances ahead of the festive season, manufacturers are hopeful of recording double-digit growth in sales, led by premiumisation, replacement demand, easy financing and improved consumer sentiment. The latest price increase, the third round of revisions this year, has come ahead of the peak festive season, with higher costs of copper, aluminium, steel and crude derivatives, besides rising freight expenses and currency fluctuations prompting companies to raise prices. The industry, which started the festive season on a positive note with strong sales during Onam in the South, expects the momentum to continue through Navratri and Diwali, aided by premiumisation, replacement demand and easy availability of consumer financing. Consumers are increasingly opting for larger-capacity and feature-rich appliances, including energy-efficient and smart connected products, which is expected to support value growth

Logistics arm Ekart adds 14 million cubic feet of storage and 900 delivery hubs to push same-day shipping into remote regions

Nearly half of high-value electronics purchases are expected to use affordability options, while biometric authentication is seeing higher payment success rates

Discover how flexible payment instruments allow Indian households to manage high-value purchases during peak shopping months without straining their finances.

Amazon's Great Republic Day sale brings discounts on smartphones from brands such as Samsung, Apple, and OnePlus, along with bank offers and no-interest EMI options

Platform records 2.76 billion visits during month-long sale as premium products and same-day delivery expand beyond metros

As the country prepares for the Diwali festival, credit card swipes, UPI transfers and gold sales from previous years reveal how people feel about their wallets and their future

The brand reports record smartphone and TV sales during Navratri and Dussehra, driven by GST rate cuts, festive offers, and rising demand for premium AI devices

Consumers held back purchases as they waited for new GST rates

ecommerce companies complete technical preparations for the simplified GST structure

Titan Company brand expects bridal lehengas and more wedding dates this year to help its growth plans

Two-wheeler sales in August 2025 rose for Royal Enfield, TVS, Hero and Suzuki, while Bajaj and Honda reported declines, with festive demand and GST reforms set to boost outlook

Flipkart and Amazon are scaling warehouse and delivery networks ahead of festive sales projected to touch Rs 120,000 crore, while Myntra and Instamart gear up for rising demand

Smartphone makers are increasingly reducing product lifecycles to ensure their portfolios remain updated ahead of the festive season. They are also rolling out discounts and offers on the older models

India's festive season is expected to generate over 2.16 lakh seasonal jobs in the second half of 2025, marking a 15-20 per cent year-on-year increase in gig and temporary employment, a report said on Wednesday. The rise in festive hiring is being driven by sectors, including retail, e-commerce, BFSI, logistics, hospitality, travel, and FMCG, workforce solutions firm Adecco India said in the report. Hiring activity has gained momentum in anticipation of upcoming festivals like Raksha Bandhan, Dussehra, Diwali, seasonal sales and the wedding season. Many companies are advancing their hiring cycles to stay ahead of demand and ensure operational readiness for what is expected to be a stronger-than-usual festive period. This year's hiring uptick is being driven by improved consumer sentiment, a favourable monsoon boosting rural demand, post-election economic optimism, and aggressive seasonal promotions, the report stated. This report on hiring in seasonal jobs is based on data of Adec

On the back of deal offerings and campaigns, marketplaces observed a notable 16 per cent year-on-year (Y-o-Y) growth in order items

Nordstrom's addition of sought-after brands, along with its focus on digital growth and expanding stores of its off-price brand Rack, has boosted sales ahead of a potentially mixed holiday season

Demand from non-metro consumers, coupled with increased interest in luxury brands, drove festive season sales

Demand failed to pick up in the early part of the festival season because of widespread rain in several parts of the country besides the overall consumption slowdown