Royal Enfield, TVS, and Hero rise on festival buzz; Bajaj, Honda slip

Two-wheeler sales in August 2025 rose for Royal Enfield, TVS, Hero and Suzuki, while Bajaj and Honda reported declines, with festive demand and GST reforms set to boost outlook

Domestic two-wheeler sales in August 2025 largely moved upward, with TVS Motor Company, Royal Enfield, Suzuki Motorcycle and Hero MotoCorp reporting growth. However, Bajaj Auto and Honda Motorcycle & Scooter India lagged, posting declines in sales.

 

Together these companies constitute over 90 per cent of the overall two wheeler sales.

 

Industry experts believe festive demand, favorable monsoons, and the recently announced GST reforms will support a turnaround in the coming months. “The upcoming GST cut will add complexity in the short term but is expected to provide a long-term boost to festive season sales,” Anurag Singh, Advisor at Primus Partners noted.

 

Royal Enfield posted the sharpest growth, with domestic sales rising 57 per cent to 102,876 units compared to 65,623 units last year, supported by strong demand for its Classic and Hunter 350 models.

 

B. Govindarajan, Chief Executive Officer of Royal Enfield, said, “Our performance in August reflects a positive momentum as we step into the festive season, which traditionally drives strong demand in the domestic market.” 

 

TVS Motor registered a 28 per cent rise in domestic sales, with volumes increasing to 368,862 units from 289,073 units in August 2024. Motorcycle sales grew 30 per cent to 221,870 units, while scooter sales surged 36 per cent to 222,296 units. Electric vehicle sales stood at 25,138 units, marginally higher than 24,779 units a year earlier, though the company noted continued challenges around magnet availability.

 

Hero MotoCorp also saw 5 per cent growth, with sales reaching 519,139 units from 492,263 units last year. The company recorded 344,000 Vahan registrations, reflecting steady demand across both urban and rural markets despite the ongoing monsoon season.

 

"August saw steady footfalls in our showroom, especially for Hero and TVS bikes. The ongoing monsoon slightly slowed outstation buyers, but we expect sales to pick up sharply as the festive season begins. Customers are also asking about GST-led price changes, which will influence their buying decisions,” a dealer from Mumbai noted.

 

The company remains optimistic about the upcoming festive season, supported by a favorable monsoon, stronger agricultural demand, and an anticipated lift in overall consumption from the expected GST reforms.

 

Suzuki Motorcycle reported a 5 per cent increase in domestic sales to 91,629 units, up from 87,480 units a year earlier. 

 

Deepak Mutreja, Vice President – Sales and Marketing, Suzuki Motorcycle India said, “The growth in August sales gives us momentum going into the festive season and we look forward to delighting more customers with our products and services.”

 

In contrast, Bajaj Auto’s sales fell 12 per cent to 184,109 units from 208,621 units in August 2024. Honda Motorcycle & Scooter India also reported a 2 per cent dip in domestic sales to 481,021 units, compared with 491,678 units in the same period last year.