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The Delhi High Court on Friday stayed an FSSAI directive prohibiting Dabur India from selling food products such as honey, cow ghee, and edible oils with "100 per cent" claims. Justice Amit Mahajan observed that Dabur was selling the products for decades and has made out a prima facie case for relief at this stage as the FSSAI order was passed without giving it any hearing. "The court is prima facie of the opinion that the prohibitory order ought not to have been passed without giving an opportunity of hearing. Till the next date of hearing, the impugned order is stayed," said the judge, as it listed the case for hearing after two weeks. Dabur's senior counsel argued that the FSSAI order was passed in violation of principles of natural justice, in absence of any show cause notice or hearing. The Central government standing counsel defended the order, stating that Dabur was earlier given "improvement notices" and advisories, and that its "100 per cent" claim on food products was ...
Food regulator FSSAI has prohibited Dabur India from selling many products such as honey, cow ghee, and edible oils using '100 per cent' claims, saying that such labelling is against the law. In a social media post on Monday, Food Safety and Standards Authority of India (FSSAI) informed that it has issued a prohibition order to Dabur India Ltd over the sales of food products carrying misleading '100 per cent' claims, including honey, apple cider vinegar, virgin coconut oil, sesame oil, cow ghee, coconut water, coconut milk and other such items. Giving details about the violations, the FSSAI said that "food products being sold on the company's website were found carrying misleading '100%' claims such as '100% Natural', '100% Pure', '100% Purity Guaranteed', '100% Organic' and '100% Tender Coconut Water'." The regulator asserted that the use of the 100 per cent claims is in contravention of the FSS (Advertising & Claims) Regulations, 2018, as they are ambiguous, unverifiable and ...
Homegrown FMCG major Dabur India will exit categories such as tea, adult and baby diapers, and sanitising products as part of rationalisation of its underperforming products, said CEO Mohit Malhotra. The company, aiming "to achieve sustainable double-digit CAGR by FY28 in both topline and bottomline" has renewed its strategy focus, building on its core strengths, he added. Dabur is going for "rationalisation of underperforming products and SKUS in order to release capital for bigger bets. A few examples of these are Vedic tea, adult & baby diapers and Dabur Vita," said Malhotra during the investors' call. These segments contribute less than 1 per cent to Dabur's revenue, which stood at Rs 13,113.19 crore in FY25. "So we will get out of these categories and focus on big, bold equities which we have identified, and the core portfolio is where we will invest," said Malhotra. Dabur, as per its new vision strategy, would continue to invest in core brands, would focus on premiumisation