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Premium spirits and wine importers' body ISWAI has urged state governments to implement an inflation-based pricing model, highlighting that industry margins have shrunk due to a rise in raw material costs. As the cost of raw materials used to produce alcohol has gone up substantially and theP of liquor has not been revised in recent years, very little is left for the trade and manufacturers while state governments are taking away as high as 60-80 per cent of the share, according to International Spirits & Wines Association of India (ISWAI) CEO Nita Kapoor. ISWAI is also pressing for rationalisation of excise duty imposed by some state governments, as they try to maximise the revenue collections, and said it will not help in growing volumes. "The industry and manufacturers are now facing a lot of pressure. It's like their back against the wall because if in theP, states share is roughly about 60 to 80 per cent, then what is being left on the trail and the sub-manufacturer is to ...