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It happens in milliseconds, ideally, as you browse the web. Networks of computers and software analyze who you are, what you are looking at and buy and sell the advertisements you see on web pages. The company that most likely determines which ads you get, and how much an advertiser paid to get on your screen, is Google. In fact, the Justice Department and a coalition of states say Google's dominance over the technology that controls the sale of billions of Internet display ads every day is so thorough that it constitutes an illegal monopoly that should be broken up. A trial under way in federal court in Alexandria, Virginia, will determine if Google's ad tech stack constitutes an illegal monopoly. The first week has included a deep dive into exactly how Google's products work together to conduct behind-the-scenes electronic auctions that place ads in front of consumers in the blink of an eye. Online advertising has rapidly evolved. Fifteen or so years ago, if you saw an internet .
The central government on Friday warned media outlets against publishing or displaying advertisements of online betting platforms, failing which they would face legal action. In an advisory issued to newspapers, television channels, digital media, social media platforms, the Ministry of Information and Broadcasting asked them to immediately refrain from showing advertisements/promotional content of betting and gambling platforms in any form. The government would be constrained to take appropriate action under various statutes, if they fail to abide by the order, the advisory said.
Online gaming content and advertising have been brought under the purview of the Ministry of Information and Broadcasting, according to a government notification issued on Monday. In an amendment to the Government of India (Allocation of Business) Rules, the subjects Films and Audio-Visual programmes/content made available by online content providers/publishers and online advertisements have been allocated to the Information and Broadcasting Ministry. "This will lead to coverage of online gaming content and online advertising. This covers all online advertising. We can amend the Information Technology Rules now," an official said.