Page 2 - Online Advertising

Google to stop targeting online ads based on browsing history

Google recently revealed that it's going to stop targeting online ads based on a user's browsing history

Facebook used 'deeply wrong' ad metrics to push revenue, says Report

Facebook increased its revenue by allegedly using deeply wrong ad metrics and failed to correct inflated numbers owing to fake and duplicate accounts, company employees have claimed in a court filing

After 21.5% fall in 2020, Indian ad spends to rise 23% in 2021: Report

Advertising spends across media platforms in India will grow by 23.5 per cent in 2021 to Rs 80,123 crore in 2021, a media buying agency said

Don't blame us for a decline in revenue at news businesses: Google

News businesses are making less revenue because they began to face competition from websites that have taken classified advertising online, Google said

Social media platforms offer new rules to brands for online advertising

Twitter, Facebook, LinkedIn ask brands to mind the tone and pitch while keeping their ads simple, factual and humane

In digital age, advertising should take print in its stride for good show

In a multi-channel, multi-format world, Indian brands make the best impression when they mix digital and print: Google Research

In advertising, to err is human

If advertising practitioners and pundits do need to get themselves into a rage in 2020, there are a lot more pertinent issues than inadvertent mistakes that ought to get them worked up

When ads miss targets

The study took a sample of 449 persons (all recruited online) who were asked to browse a website, which presented them all with versions of the same advertisements

Statspeak: Wary of ads

Millennials trust what people say about brands on social media more than official sources, causing brands to consider more collaborative forms of campaigns

Make money from your blog, video

While good content is a primary requirement, allowing visitors to interact on your platform will help you gather a larger following and attract advertisers

E-commerce, start-up boom swells India's advertiser base

In first major growth in 5 years, 2,000 advertisers added in Jan-Sep 2015; full-year numbers likely to be 25% higher than in 2014

Catch-up time for digital ads

Online advertising grew 38% in 2015, but constitutes less than 1% of global ad spends; television will be another key driver: KPMG-Ficci report

Govt to bring foreign online ad, marketing firms in tax net

This applies to online advertisements and digital media services rendered by a non-resident company without a permanent establishment in the country